freelance Data Analyst Data Analyst, Paris

Nicolas N. data scientist / digital analytics

  • France
  • Verifié

Data analyst freelance Paris (75012)

Data Scientist / Digital Analytics

Après avoir développé pendant plus de 4 ans les web analytics du groupe Pierre & Vacances CenterParcs, j'ai rejoint l’équipe analytics Tech de Made.com à Londres où j'ai pris le lead des principaux projets analytics digitaux ( Lifetime Value, Conversion probability, https://medium.com/made-com/how-predictive-analytics-can-support-customer-acquisition-in-digital-channels-2dd894af6fb2). Je mets aujourd’hui mes compétences techniques et stratégiques au service de nouvelles entreprises.

En tant qu’expert web Analytics, j'assure principalement les missions suivantes :

- Implémention et optimisation de TMS (GTM) et comptes Google Analytics (gratuit et premium)
- Extraction et Analyse : Python, R, Excel, SQL, Big Query
- Réalisation de dashboards cross-sources sur DataStudio au travers d'une pipeline de data processing
- Mise en place du suivi des performances d’A/B tests
- Formation Google Analytics, Big Query, Google Tag Manager

Compétences :

Machine learning Data Mining Web Analytics Python 
DatabasesR Google Analytics Big Query Google Tag Manager 
AB Tasty Plan de taggage JavaScript SQL Data Visualization Google Data Studio Dashboard Microsoft Excel Formation Google Analytics 
Formation Google Tag Manager

Expérience professionnelle

Data scientist à MADE.COM:
> Lead Customer Lifetime Value project to design a brand-new bidding acquisition strategy based on customers expected profit.
> Communicate key improvements of the project to stakeholders
> Initiate new attribution models at cookie level, to optimise digital spends over visitor journey.
> Modelling (Conversion probability, Refund & Return Rate…)
> Build and improve smart datasets on top of BigQuery
>Train marketing teams on advanced insights findings by using DataStudio
> Implement daily bidding strategy for Facebook prospecting and retargeting campaigns
> ADHOC analysis (Eg : TV impact on ROAS for new customers/ CPA for new sessions)

Senior digital analyst à Groupe Pierre et Vacances Centerparcs:

> Develop the understanding of on-site & off-site visitor journey linking CRM & Web analytics.
> Identify different visitors segments across all websites for personalization and remarketing purposes.
> Google analytics expert & Google BigQuery Qualified Developer, I manage web APIs to get an advanced understanding of visitor journey ( Page flow, Cross-device, Multi-channel attribution, Funnel of reservation)
> Deliver effective presentations of results, data-driven insights and recommendations
> Data visualization (Bime Analytics)

Company web analytics evangelization:
> Develop a web analytics spirit into the company.
> Training the E-business team, Direct marketing & Analytics teams providing them best practices about web analytics.

Tracking implementation & Tag management :
> Premium Universal analytics implementation over websites & apps.
> Understanding future tracking needs regarding business trends
> Testing and troubleshooting web analytics & partners tags for quality assurance.
> Setup and analyze A/B tests
 (AB tasty)

Tools management:
> Administering Google analytics account (Users, content grouping, custom dimension filtered view, goals and events)
> Administering Google Tag manager & Eulerian Tag manager.