Nicolas N. data scientist / digital analytics
France- Verifié
Data analyst freelance Paris (75012)
Data Scientist / Digital Analytics
Après avoir développé pendant plus de 4 ans les web analytics du groupe Pierre & Vacances CenterParcs, j'ai rejoint l’équipe analytics Tech de Made.com à Londres où j'ai pris le lead des principaux projets analytics digitaux ( Lifetime Value, Conversion probability, https://medium.com/made-com/how-predictive-analytics-can-support-customer-acquisition-in-digital-channels-2dd894af6fb2). Je mets aujourd’hui mes compétences techniques et stratégiques au service de nouvelles entreprises.
En tant qu’expert web Analytics, j'assure principalement les missions suivantes :
- Implémention et optimisation de TMS (GTM) et comptes Google Analytics (gratuit et premium)
- Extraction et Analyse : Python, R, Excel, SQL, Big Query
- Réalisation de dashboards cross-sources sur DataStudio au travers d'une pipeline de data processing
- Mise en place du suivi des performances d’A/B tests
- Formation Google Analytics, Big Query, Google Tag Manager
Compétences :
Expérience professionnelle
Data scientist à MADE.COM:
> Lead Customer Lifetime Value project to design a brand-new bidding acquisition strategy based on customers expected profit.
> Communicate key improvements of the project to stakeholders
> Initiate new attribution models at cookie level, to optimise digital spends over visitor journey.
> Modelling (Conversion probability, Refund & Return Rate…)
> Build and improve smart datasets on top of BigQuery
>Train marketing teams on advanced insights findings by using DataStudio
> Implement daily bidding strategy for Facebook prospecting and retargeting campaigns
> ADHOC analysis (Eg : TV impact on ROAS for new customers/ CPA for new sessions)
Senior digital analyst à Groupe Pierre et Vacances Centerparcs:
> Develop the understanding of on-site & off-site visitor journey linking CRM & Web analytics.
> Identify different visitors segments across all websites for personalization and remarketing purposes.
> Google analytics expert & Google BigQuery Qualified Developer, I manage web APIs to get an advanced understanding of visitor journey ( Page flow, Cross-device, Multi-channel attribution, Funnel of reservation)
> Deliver effective presentations of results, data-driven insights and recommendations
> Data visualization (Bime Analytics)
Company web analytics evangelization:
> Develop a web analytics spirit into the company.
> Training the E-business team, Direct marketing & Analytics teams providing them best practices about web analytics.
Tracking implementation & Tag management :
> Premium Universal analytics implementation over websites & apps.
> Understanding future tracking needs regarding business trends
> Testing and troubleshooting web analytics & partners tags for quality assurance.
> Setup and analyze A/B tests
(AB tasty)
Tools management:
> Administering Google analytics account (Users, content grouping, custom dimension filtered view, goals and events)
> Administering Google Tag manager & Eulerian Tag manager.
Contacter
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